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The more people who know about your business, the more leads, right? Google holds the ultimate power on the traffic that make it to your website. Not all people have thousands of dollars to throw at AdWords or SEO so the next best option is to get your “Google My Business” account looking fabulous. And it’s FREE!


What is ‘Google My Business’?

Whenever you ‘Google’ a business name, Google will try and decipher which business you mean by the information you supply to Google and your current location (yes, Google knows where you are, pretty much all the time). Google will provide a photo, a map, a star rating, address, hours, phone number and associated social media profiles.

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Why is this important?

Google NEEDS to be the best search engine so they need their users to be able to find what they are after really-really quickly. If your ‘Google My Business’ account is set up correctly (and this is incredibly easy to do) then returning customers, or potential new customers may get what they need with simply one Google search. They could potentially become a new client without even visiting your website.


What about if people don’t know your business name?

If someone is doing a generic search for a service, (let’s say a mortgage broker in Vasse) then Google will provide their top three recommended sites. Google will take into account the business’s Google account and the reviews they have received. In the example below all three businesses have 5 Star ratings. This has been achieved via user reviews.

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The best part of ‘Google My Business’?

In my opinion, it’s the reviews! After every (successful) business encounter you should get into the habit of asking for a Google Review. Google will automatically let you know when someone has left a review and it is good-practice to reply to each one. Then you can ‘share’ the review as a proud moment on your social media accounts for the world to see.


How to create a ‘Google My Business’ account? 

Visit https://www.google.com/business/ and follow the prompts. It’s so easy. You will need to have a dedicated owner of the account in the business to look after it so it’s best to choose someone who will respond appropriately to reviews online.

Good luck! Happy Googling



Tags: #business, #socialmedia, #business growth, #google

Melissa Brugman

Mel has been working at ISM since 2012. During this time she has covered numerous roles and has now landed herself (comfortably) into Marketing. Mel has a strong interest in the Australian financial services sector with a background in Financial Planning Operations and working in a UK Ratings agency.

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