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For whatever reason you have decided to review your LinkedIn Profile. Maybe you are wanting a promotion, a new job, or trying to get your business seen. One of the best, free and easiest ways to get seen on LinkedIn is improving your status. The goal: ALL-STAR!

How do you find your Profile Strength?

Visit your LinkedIn Profile and scroll down. You may see a box that looks like this:

Screen Shot 2019-04-02 at 5.02.08 PM

You want to reach that end Star!

There are 8 areas you need to review before you can reach the coveted All-Star status. They are:

1. Photo

Having a profile photo results in up to 21x more profile views and 9x more connection requests.(linkedin.com) Now to find the right one. Easy!

  • Find the perfect headshot of you (and only you). A corporate work photo is perfect. If this isn’t handy then find a photo of yourself, crop it, and make sure the background isn’t too busy.
  • Dress for the job you have (or want) in the photo
  • Natural lighting is your best friend.
  • LinkedIn has put together a quick video on this- check it out 

2. Headline

Your LinkedIn headline is so important. It is the first piece of information people will see about you. It is YOUR elevator pitch- so ensure it stands out.

Have a think about what you want to be known for in your industry.


 3. Industry and Location

 You can only choose one industry and one location so make sure you keep these up-to-date.


4. Profile Summary

Your Profile Summary is a brief bio on who you are and your intentions. It should be written in the first person and include keywords that help describe you to your clients.

 If you are trying to promote your brand or organisation, use links to support you. Want to see some successful Profile Summaries? Check them out here 


5. Experience

List your current position and at least two past positions.  You need at least three to achieve All-Star. Don’t stress if you have only worked with one employer. You can use different roles you undertook within the company. Make sure when writing your company name, choose from the Suggested List by LinkedIn.


6. Education

So many people will go straight to this section to validate your skills. Include as much information as you can about what you have studied whether it be at a University, TAFE, college or even with ISM (make sure you link us ). Linking with your studies may also help you find people you might have studied with- new connections!


7. Skills

One of the most important parts of your LinkedIn profile is the Skills & Endorsements section. Here you can list your skills  (up to 50) and other LinkedIn users can endorse them. You need at least 5 to achieve All-Star status.

Having a comprehensive list of skills will boost your credibility and add to your overall personal brand. When choosing which skills to add to your profile, it’s important to include those, which align with your career interests and goals.

Prioritise your skills: those that are most relevant to your career should be listed first, so drag the tiles around until they're in the order you want.


8. Connections

You need at least 50 connections to get to All-Star status. This won’t take long, especially if you have added your past work experience and education. LinkedIn will provide you with suggestions of ‘People you may know’- have a look through these, you will definitely find some ‘blasts from the past!’.


Good luck with your LinkedIn update. No doubt you will reach All-Star status with a few profile tweaks. We have more information about developing your personal brand on our Boost CPD portal. If you would like to find out more contact us today and we can see how we can help you achieve your career goals. 

Tags: #training, #learning, #goals, #socialmedia, #linkedin, #allstar

Melissa Brugman

Mel has been working at ISM since 2012. During this time she has covered numerous roles and has now landed herself (comfortably) into Marketing. Mel has a strong interest in the Australian financial services sector with a background in Financial Planning Operations and working in a UK Ratings agency.

NSW Smart & Skilled Funding


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